Intellectual Property Reporting Center
Submit and manage copyright, trademark and counterfeit reports.
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How to Appeal
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What is trademark infringement?
Generally, trademark infringement occurs when all three of the following requirements are met:
The touchstone of trademark infringement is often "likelihood of confusion", and there are many factors that determine whether a use of a trademark is likely to cause confusion. For example, when a person's trademark is also used by someone else, but on unrelated goods or services, that use may not be infringement because it may not cause confusion. Which party used the trademark first can often be an important consideration as well.
Trademark dilution
Trademark dilution may also be unlawful in certain countries. Dilution, which applies to famous trademarks, may occur in certain circumstances when a trademark is used without permission in commerce. Examples of dilution can include blurring (using the mark for unrelated goods or services in a way that weakens the distinctiveness of the mark) or tarnishment (using the mark in an unflattering or offensive way).
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